Market Research Analysts and Marketing Specialists salary

United States, all industries · BLS OEWS 2025

National market range

$58K–$108K

Median

$78,760

25th percentile

$58,350

75th percentile

$108,310

$43K

10th

$58K

25th

$79K

Median

$108K

75th

$155K

90th

By state

State

Median

Range · 25th–75th

vs national

Alabama

$59,530

$46K–$80K

-24%

Alaska

$66,710

$54K–$82K

-15%

Arizona

$71,940

$50K–$98K

-9%

Arkansas

$65,430

$48K–$102K

-17%

California

$94,700

$65K–$135K

+20%

Colorado

$93,050

$64K–$127K

+18%

Connecticut

$77,740

$58K–$104K

-1%

Delaware

$101,270

$78K–$136K

+29%

District of Columbia

$98,090

$75K–$132K

+25%

Florida

$75,450

$53K–$100K

-4%

Georgia

$75,850

$51K–$107K

-4%

Guam

$42,240

$36K–$57K

-46%

Hawaii

$59,390

$42K–$79K

-25%

Idaho

$60,970

$47K–$84K

-23%

Illinois

$79,120

$60K–$105K

Indiana

$63,700

$49K–$86K

-19%

Iowa

$66,390

$50K–$86K

-16%

Kansas

$70,430

$53K–$97K

-11%

Kentucky

$61,480

$48K–$78K

-22%

Louisiana

$59,690

$46K–$83K

-24%

Maine

$71,980

$54K–$99K

-9%

Maryland

$76,370

$57K–$100K

-3%

Massachusetts

$101,810

$77K–$133K

+29%

Michigan

$66,780

$50K–$98K

-15%

Minnesota

$87,510

$64K–$124K

+11%

Mississippi

$56,640

$43K–$74K

-28%

Missouri

$70,140

$49K–$101K

-11%

Montana

$68,080

$53K–$81K

-14%

Nebraska

$60,000

$48K–$79K

-24%

Nevada

$71,840

$51K–$96K

-9%

New Hampshire

$64,570

$52K–$96K

-18%

New Jersey

$88,190

$68K–$113K

+12%

New Mexico

$61,950

$49K–$79K

-21%

New York

$98,580

$73K–$129K

+25%

North Carolina

$78,410

$58K–$110K

North Dakota

$61,580

$49K–$80K

-22%

Ohio

$72,790

$52K–$98K

-8%

Oklahoma

$61,940

$45K–$83K

-21%

Oregon

$79,150

$61K–$108K

Pennsylvania

$68,760

$50K–$97K

-13%

Puerto Rico

$39,330

$28K–$55K

-50%

Rhode Island

$86,240

$63K–$103K

+9%

South Carolina

$69,440

$51K–$100K

-12%

South Dakota

$63,490

$52K–$88K

-19%

Tennessee

$69,790

$52K–$97K

-11%

Texas

$72,520

$52K–$98K

-8%

the U.S. Virgin Islands

$59,990

$37K–$67K

-24%

Utah

$62,630

$46K–$85K

-20%

Vermont

$74,880

$61K–$90K

-5%

Virginia

$76,980

$57K–$106K

-2%

Washington

$95,120

$68K–$140K

+21%

West Virginia

$52,340

$38K–$70K

-34%

Wisconsin

$64,800

$52K–$90K

-18%

Wyoming

$60,990

$48K–$78K

-23%

Source: BLS OEWS, 2025 · Ranges are 25th–75th percentile of reported wages for the occupation code · All workers, regardless of gender.

Women are 54% of business and financial operations nationally, and earn 80¢ for every dollar men earn (U.S. Census ACS 2024; earnings full-time year-round). A market-based target is computed the same way regardless of gender — that’s the point.

More business and financial operations

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